Letterbox Marketing
Letterbox Advertising
Services delivered by Australia Post
Letterbox Advertising
Letterbox Advertising

  Unaddressed Mail Advertising

An amazing B2C customer engagement and acquisition tool

Letterbox advertising has proven itself and should be a key media channel in your marketing mix.

Unaddressed
Mail Advertising

An amazing B2C customer engagement and acquisition tool

Letterbox advertising has proven itself and should be a key media channel in your marketing mix.

–  generate instant sales  –
–  increase foot traffic  –
–  drive website visits  –

Our Reach

Australia Post can give you access to up to 11.3 million letterboxes for community notices* or up to 8.6 million letterboxes for other advertising

*Australia Post has access to 11.3 million delivery points nationally – including 2.7 million delivery points that bear the message “No Advertising Material”, or similar words. These additional 2.7 million delivery points can only be accessed for community notices, where delivery is accepted by law. For addresses that accept advertising, Australia Post can provide access to 8.6 million letterboxes.

We look after you from start to finish:

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Letterbox Advertising via Australia Post’s Unaddressed Mail Service (UMS)

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National distribution of flyers and catalogues at one low rate

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Booking coordination, scheduling & management

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Print, preparation & lodgement in accordance with Australia Post bulk mail standards

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Local Area Marketing programs for large branch and retail network businesses

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Geodemographic targeting, territory & heat mapping

Mail Flowchart

The top 10 most effective advertising channels according to consumers:

  • Catalogues and Flyers 62%
  • TV Advertising 52%
  • Press Advertising 40%
  • Radio Advertising 32%
  • Personalised Direct Mail 29%
  • Email Marketing 25%
  • Outdoor Advertising 23%
  • Social Media Advertising 17%
  • Online Display Advertising 12%
  • Tele-Marketing 4%
Direct Mail
Direct Mail

Direct Mail Solutions

Access cheaper promotional and acquisition mail rates through IPG Marketing Solutions.

With the amazing innovations in print technologies, direct mail has quickly made itself known as a great solution to driving opportunities to your most relevant customers.

Direct Mail is a great way to capture the attention of your existing customer base. If the objective of your marketing communication is to engage an action from your customer, then direct mail is the easiest way to achieve your goal.

Direct Mail Solutions

Access cheaper promotional and acquisition mail rates through IPG Marketing Solutions.

With the amazing innovations in print technologies, direct mail has quickly made itself known as a great solution to driving opportunities to your most relevant customers.

Direct Mail is a great way to capture the attention of your existing customer base. If the objective of your marketing communication is to engage an action from your customer, then direct mail is the easiest way to achieve your goal.

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71% of consumers say that print & paper quality impacts their decision to open and read mail

71% of consumers say that print & paper quality impacts their decision to open and read mail

When executed correctly, you will discover direct mail is an innovative way to:

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Increase cut-through and reduce waste

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Build customer loyalty

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Drive profitable results

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Attract new attention to your business

Personalise your campaign to get greater cut through

Make it personal

Direct Impact Media can make your direct mail pieces extremely personal by adding variable data to your artwork. Each piece is individually merged and prepared to be printed on the latest and greatest of digital print technology.

Click here for more information about digital printing!

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80% of people are more likely to open mail if it is personalised

80% of people are more likely to open mail if it is personalised

Geodemographic Targeting
Geodemographic Targeting

Geodemographic Targeting

Target the right audience

At IPG Marketing Solutions we have an interactive mapping system combined with ABS data. This allows us to help make sure your message is being delivered to the right audience. We can help you target areas all around Australia based on a wide range of demographic segments including: age, household income, house value, education, gender, employment, ethnicity, population density and percentages.

Mapping

Are you a multisite retailer or branch network? If so we can combine your store area boundary’s or territory’s within our interactive mapping system to give you a visual representation of where your messages and offers are being delivered to. Perfect for franchise groups & branch networks.

Geodemographic Targeting

Target the right audience

At IPG Marketing Solutions we have an interactive mapping system combined with ABS data. This allows us to help make sure your message is being delivered to the right audience. We can help you target areas all around Australia based on a wide range of demographic segments including: age, household income, house value, education, gender, employment, ethnicity, population density and percentages.

Mapping

Are you a multisite retailer or branch network? If so we can combine your store area boundary’s or territory’s within our interactive mapping system to give you a visual representation of where your messages and offers are being delivered to. Perfect for franchise groups & branch networks.

Print Solutions

Digital Printing and Offset Printing Services

From digital to offset printing, small and large scale services, we cater to all printing requirements.

We stand by our quality, backed by exceptional service and competitive prices.

Signage Solutions

Does your signage stop traffic?

We use our print and digital expertise on many different materials for powerful signage solutions. Signage like Billboards, Pull-Up Banners, Shop Fronts, Point of Sale, Office Branding, Window Decals & Frosting are all part of our vast selection of signage services.

Simply talk to us about your ideas and we’ll do the rest with our highly skilled team and network of specialists.

Design Solutions

Design is about using creative mediums to make a meaningful connection between your brand and your audience. It is the key to conveying a clear, concise and cohesive visual message.

We pride ourselves on assisting our clients with great design. From print to digital design, signage to corporate branding. Let us help turn your next project into an effective communication campaign that makes the right impression and gets results.

Merchandise Solutions

It’s all about getting your name out there!

IPG Marketing Solutions can design and produce a range of innovative products to promote your business and keep it memorable. Promotional items from notepads to mousepads, coffee mugs to fridge magnets, flash drives to flashing signs, we’ve never met an idea we couldn’t deliver.

Logistics & Warehousing

We have secure warehousing to handle both printed stock and a variety of custom products for our clients.

Why devote your resources to storage when you can use ours? Our systems allow us to ‘pick-and-pack’ exactly what you need: individual items, pallets or container loads. We distribute product down the street, across the country or around the world.

Digital Solutions

We can help you create highly engaging, interactive content delivered on user-friendly platforms to increase your customer connects. Our digital solutions help drive visits, dialogue and conversion to sales. Each digital campaign is designed with your audience in mind and your business in the limelight.

Big or small, let us show you how to deploy a modern, digital solution to raise your profile and profits.

Online Print Management

IPG Marketing Solutions uses custom built software systems developed in-house as part of our Print Management Solution to enable clients to manage their inventory in a cost effective manner.

Through a simple shopping cart user interface with a powerful database and full integration to our production and delivery systems, you can see specific quantities and distribution history of all your print materials. As well as order short run Print On Demand items.

Letterbox Marketing

Need more customers & more new business?

Letterbox advertising has proven itself to be a key media channel to get your message across, generate instant sales, increase foot traffic and more recently, drive website visits. It’s a fundamental channel that should be included in your marketing mix.

Sms Services

Fast and effective at delivering targeted information direct to your customer.

IPG Marketing Solutions is able to provide SMS services to all of our customers, providing you with even more ways to connect with your customers with targeted offers direct from your database.