Letterbox Advertising
Services delivered by Australia Post
Letterbox Advertising

  Unaddressed Mail Advertising

An amazing B2C customer engagement and acquisition tool

Letterbox advertising has proven itself and should be a key media channel in your marketing mix.

Unaddressed
Mail Advertising

An amazing B2C customer engagement and acquisition tool

Letterbox advertising has proven itself and should be a key media channel in your marketing mix.

–  generate instant sales  –
–  increase foot traffic  –
–  drive website visits  –

Letterbox Advertising
Services delivered by Australia Post
Our Reach

Australia Post can give you access to up to 11.3 million letterboxes for community notices* or up to 8.6 million letterboxes for other advertising

*Australia Post has access to 11.3 million delivery points nationally – including 2.7 million delivery points that bear the message “No Advertising Material”, or similar words. These additional 2.7 million delivery points can only be accessed for community notices, where delivery is accepted by law. For addresses that accept advertising, Australia Post can provide access to 8.6 million letterboxes.

We look after you from start to finish:

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Letterbox Advertising via Australia Post’s Unaddressed Mail Service (UMS)

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National distribution of flyers and catalogues at one low rate

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Booking coordination, scheduling & management

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Print, preparation & lodgement in accordance with Australia Post bulk mail standards

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Local Area Marketing programs for large branch and retail network businesses

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Geodemographic targeting, territory & heat mapping

Mail Flowchart

The top 10 most effective advertising channels according to consumers:

  • Catalogues and Flyers 62%
  • TV Advertising 52%
  • Press Advertising 40%
  • Radio Advertising 32%
  • Personalised Direct Mail 29%
  • Email Marketing 25%
  • Outdoor Advertising 23%
  • Social Media Advertising 17%
  • Online Display Advertising 12%
  • Tele-Marketing 4%
Direct Mail

Direct Mail Solutions

Access cheaper promotional and acquisition mail rates through IPG Marketing Solutions.

With the amazing innovations in print technologies, direct mail has quickly made itself known as a great solution to driving opportunities to your most relevant customers.

Direct Mail is a great way to capture the attention of your existing customer base. If the objective of your marketing communication is to engage an action from your customer, then direct mail is the easiest way to achieve your goal.

What types of letterbox advertising can you send?

Unaddressed mail is ideal for sending the following types of letterbox advertising:

  • envelope material, cards and postcards
  • catalogues, flyers and brochures
  • samples and coupons
  • wrapped or folded items

Direct Mail Solutions

Access cheaper promotional and acquisition mail rates through IPG Marketing Solutions.

With the amazing innovations in print technologies, direct mail has quickly made itself known as a great solution to driving opportunities to your most relevant customers.

Direct Mail is a great way to capture the attention of your existing customer base. If the objective of your marketing communication is to engage an action from your customer, then direct mail is the easiest way to achieve your goal.

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71% of consumers say that print & paper quality impacts their decision to open and read mail

71% of consumers say that print & paper quality impacts their decision to open and read mail

When executed correctly, you will discover direct mail is an innovative way to:

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Increase cut-through and reduce waste

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Build customer loyalty

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Drive profitable results

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Attract new attention to your business

Personalise your campaign to get greater cut through

Make it personal

IPG Marketing can make your direct mail pieces extremely personal by adding variable data to your artwork. Each piece is individually merged and prepared to be printed on the latest and greatest of digital print technology.

Click here for more information about digital printing!

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80% of people are more likely to open mail if it is personalised

80% of people are more likely to open mail if it is personalised

Geodemographic Targeting
Geodemographic Targeting

Geodemographic Targeting

Target the right audience

At IPG Marketing Solutions we have an interactive mapping system combined with ABS data. This allows us to help make sure your message is being delivered to the right audience. We can help you target areas all around Australia based on a wide range of demographic segments including: age, household income, house value, education, gender, employment, ethnicity, population density and percentages.

Mapping

Are you a multisite retailer or branch network? If so we can combine your store area boundary’s or territory’s within our interactive mapping system to give you a visual representation of where your messages and offers are being delivered to. Perfect for franchise groups & branch networks.

Geodemographic Targeting

Target the right audience

At IPG Marketing Solutions we have an interactive mapping system combined with ABS data. This allows us to help make sure your message is being delivered to the right audience. We can help you target areas all around Australia based on a wide range of demographic segments including: age, household income, house value, education, gender, employment, ethnicity, population density and percentages.

Mapping

Are you a multisite retailer or branch network? If so we can combine your store area boundary’s or territory’s within our interactive mapping system to give you a visual representation of where your messages and offers are being delivered to. Perfect for franchise groups & branch networks.

Logistics & Warehousing
Print Solutions
Signage Solutions
Letterbox Marketing
Merchandise Solutions
Online Print Management
Design Solutions
SMS Services
Digital Solutions