Cost per Click or Cost per Action

It’s no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales for your business.

When it comes to paid channels the two main contenders at the moment are Facebook advertising and Google Adwords. Whether one performs better than the other in delivering ROI continues to be a question many business owners ask.

The core differences between Facebook advertising and Google Adwords makes each unique and can deliver great results depending on your desired outcome and budget, and what response you are after.

While both AdWords and Facebook channels have untapped potential to reach your ideal clients, each have their own strengths. Where Facebook advertising is great for reaching customers at the top of the funnel, Google Adwords is known for its ability to reach customers with a strong intention to buy. Understand how each can work for your business and start investing with a minimal budget to start. There is room for both channels in a marketing strategy.

Most businesses we work with see success with a well structured campaign set up and strategy (i.e. keywords to bid on, budgets to set, optimisation tactics…etc). If you aren’t seeing success from your campaigns, we would love to help.

Why should you use PPC over social media advertising?

Social advertising i.e. Facebook ads should work cohesively with PPC. Where Facebook is great for generating brand awareness and building email lists, PPC is great for targeting people who are actively looking for your product/service and are ready to buy. The platform is a direct point of conversion.

PPC campaigns

There are many strategies you can implement to maximise ROI for your ad budget. Whether you decide to manage your own campaigns or leave them in the hands of experts will depend on your skillset. We can help you set up and manage your AdWords account and show you how to measure the results.

Set a budget

IPG Marketing Solutions offer Adwords Management at a rate of $150 per hour.

Setting a budget for Adwords is not a basic process. We do research and determine the minimum spend you will have to make to achieve your goals, keeping in mind your marketing budget and requirements.

The most basic AdWords Campaigns start from $3500 Ad Spend and $150 per hour setup and research. Speak to us for more information.

Interested in Facebook advertising?

Our social media advertising packages include Facebook page creation, ad campaign set up, A/B testing and real time optimisation.

We can tailor a social media package to your budget and goals.

Our packaged Deals can help you start with a marketing plan:

Basic Start up Package

$70 Facebook Ad Spend for 1 Campaign

  • Facebook & Instagram ads*
  • Initial planning call
  • Reporting dashboard
  • 2 Ad variations
  • + $165 setup
from  $235 /mo¹

¹ Min term 3 months, total min cost $705, including setup.

Mid Strength Package

$150 Facebook Ad Spend for 1 Campaign

  • Facebook & Instagram ads*
  • Initial planning call
  • Reporting dashboard
  • 2 Ad variations
  • + $165 setup
from  $445 /mo¹

² Min term 3 months, total min cost $1,335, including setup.

Premium Package

$350 Facebook Ad Spend for 1 to 3 Campaigns

  • Facebook & Instagram ads*
  • Initial planning call
  • Reporting dashboard
  • 3 Ad variations
  • + $165 setup
from  $725/mo³

³ Min term 3 months, total min cost $2,175, including setup.

*Custom ad creative is available on all packages upon request. We will upload your own personal image library onto the platform to use for ads as well, and if necessary adjust them so they are suitable for Facebook.



  • Option 1 – Website Clicks (Website Traffic)
  • Option 2 – Lead Generation (Leads)
  • Option 3 – Impressions (Local Awareness)


Speak to us for more information.


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