AI Changing your future marketing game
“Artificial intelligence and machine learning are already transforming the technological landscape. From digital assistants to image-recognition software to self-driving cars, what was once the stuff of science fiction is now becoming a reality. But what exactly does it mean for marketing and advertising executives? It could get us closer to one of advertising’s most-sought goals: relevance at scale. Before then, we’re going to see changes to the way we do business. Technological advances have always created new opportunities for storytelling and marketing. Just as the advent of TV brought an era of truly mass advertising and reach, and the internet and mobile brought a new level of targeting and context, AI will change how people interact with information, technology, brands, and services.”
AI Is Changing Marketing As We Know It
The AI revolution in marketing has been fuelled by big innovation and spending in this sector. We predict that with the trend of speaking to a machine rather than typing to a screen, your customer will have to be influenced on what they ask the machine long before use. Thus we believe print media and signage has a solid foundation in brand awareness in aid of this goal.
Need help getting your brand recognised online and in print? Speak to the specialists at IPG for a detailed quote.