What is brand identity?
Brand Identity is essentially ‘how’ a business visually and emotionally resides with customers. It is through brand identity design that a brand strives to communicate clearly with the target audience what the company is all about. Brand identity is the combined message transmitted via the brand name, logo, style and visuals.

Branding – Why Should you spend the extra time doing this right?

The time a person takes to look at your brand and decide whether they like it or hate is, is literally seconds. That first impression is very important to your bottom line.

Your customers should be impressed by your business and feel comfortable with the look of your brand, the alternative is detrimental. The importance of professional branding cannot be stressed enough.

Branding goes way beyond just a logo or design. It evokes feelings and a lot of emotion towards experiences or memories on established brands, and newer brands want to instill emotion as quick as possible.

Branding is not just used online and on print, your physical business office or shop, your vehicles, stationary and all associated with your business is accompanied with branding, and helping form the overall look and feel of your brand. To have consistency is not only professional, but also makes your brand feel safe and reliable.

Esential to this process is your online strategy for your business. If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation.  We’d love to help you identify and visualise your story!

 We create stunning visual experiences

IPG Marketing Solutions is a fully functioning design, signage and brand management company, offering the most up-to-date media solutions.

We also offer a unique Brand Management program, encompassing everything from graphic design in Brendale, print, online media, signage, website, online E-Books, social media, SMS marketing, EDMs and so much more.

Would you like to know more about our work? Give us a call on 07 3817 6238


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